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10X Innovation is the Melitta Group’s start-up incubator. Its task: to conquer new markets with new ideas. Founded in 2018, the operating division analyzes and specifies promising product ideas, then drives their development until they are ready for market roll-out. Its activities also include trend scouting, assessing market developments and needs, and supporting individual innovation teams within the Melitta Group.
10X Innovation’s multi-disciplinary team sees itself as Melitta’s innovation engine. The operating division therefore also experiments with agile working methods and innovation processes, and subsequently shares its findings with other operating divisions. One of the first successful innovation projects of 10X Innovation is ffeel® – a combination of two exciting trends: cold brew coffee and superfruits.